If you’re wondering which fonts are best for websites, there are many font types to choose from. However, each font type has unique characteristics, making them suitable for different industries.
Your choice of typeface will impact how your visitors view your brand?
- What does it communicate?
- What does it appeal to?
- What is my target audience?
It can be difficult to choose the correct font for your website. It’s important to select a font that aligns with your brand but also appeals to your target audience. Here are some of the most popular font types for websites:
- Serif
- Sans Serif
- Script
- Handwriting Serif fonts
These fonts have small lines at the end of each letter, and are widely used for more formal websites. They are great for websites that sell products and services, as well as websites that deliver content such as blogs.
It has been observed that using serif fonts will lengthen visitors' stays on your website. When using these types of fonts in a website’s title and headings, they have been shown to increase readership by up to 64 percent.
For these reasons, serif fonts are often used by universities, news websites, and businesses. Sans serif fonts, which are fonts without small lines at the end of each letter, are often used for more informal websites. They are great for websites that sell products and services, as well as websites that deliver content such as blogs.
Script fonts are best used for websites that want to appear more casual and informal. They are great for websites that sell products and services, as well as websites that deliver content such as blogs.
Handwriting fonts are great for logos and brand appearance on firsthand. Physical service centers or product sellers can use this font for banner and logo design. Just imagine a coffee shop name written in handwriting fonts like this one below.